CR

Hi I’m Lina!

👋🏻

I bridge the gap between complex financial operations and effortless user experiences.

As a design leader with background in wealth management, I bring a rare, insider’s perspective to fintech UX/UI. I spent my early career executing trades, managing financial models, and supporting high-net-worth clients at firms like UBS and Stifel Nicolaus.

Today, I leverage that expertise to simplify complex financial platforms into digestible design workflows for global banks and financial institutions. I specialize in untangling complex legacy systems, and transforming them into streamlined, compliance-ready workflows that drive tangible gains.

As the Head of UX/UI Design for Qwyn at Delta Capita, I lead the design strategy for a patented, multi-channel communications platform. During my time at Citigroup as a VP and Lead UX/UI Architect, I spearheaded the design for a single-point-of-entry platform that reduced MTP by 20% and boosted user productivity by 80%.

When I’m not designing, you can find me pushing my limits offline. I am an Ironman finisher and an avid charity runner.

cvetelina.raeva@gmail.com

https://www.linkedin.com/in/cvetelinaraeva/

cvetelina.raeva@gmail.com

https://www.linkedin.com/in/cvetelinaraeva/

CR

Hi I’m Lina!

👋🏻

I bridge the gap between complex financial operations and effortless user experiences.

As a design leader with background in wealth management, I bring a rare, insider’s perspective to fintech UX/UI. I spent my early career executing trades, managing financial models, and supporting high-net-worth clients at firms like UBS and Stifel Nicolaus.

Today, I leverage that expertise to simplify complex financial platforms into digestible design workflows for global banks and financial institutions. I specialize in untangling complex legacy systems, and transforming them into streamlined, compliance-ready workflows that drive tangible gains.

As the Head of UX/UI Design for Qwyn at Delta Capita, I lead the design strategy for a patented, multi-channel communications platform. During my time at Citigroup as a VP and Lead UX/UI Architect, I spearheaded the design for a single-point-of-entry platform that reduced MTP by 20% and boosted user productivity by 80%.

When I’m not designing, you can find me pushing my limits offline. I am an Ironman finisher and an avid charity runner.

cvetelina.raeva@gmail.com

https://www.linkedin.com/in/cvetelinaraeva/